{"id":1018,"date":"2021-06-07T05:28:00","date_gmt":"2021-06-07T05:28:00","guid":{"rendered":"https:\/\/pack-blog.packola.com\/blog\/?p=1018"},"modified":"2026-11-10T04:54:39","modified_gmt":"2026-11-10T04:54:39","slug":"how-to-build-the-perfect-promotional-gift-boxes","status":"publish","type":"post","link":"https:\/\/www.packola.com\/blog\/how-to-build-the-perfect-promotional-gift-boxes\/","title":{"rendered":"How to Build the Perfect Promotional Gift Boxes"},"content":{"rendered":"
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There is a reason why many businesses, big and small, invest in promotional gift <\/a>boxes\u2014they\u00a0work!<\/p>\n

Part of building a meaningful brand-client relationship is showing customer appreciation. And while there are several ways to elevate your customers\u2019 experience, very few can match the brand recognition and recall impact of a promotional gift box.<\/p>\n<\/div><\/div>\n<\/section>

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\"Lulo_Miami_2_1024x1024\"<\/div>\n<\/section>
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Personalized gift box packaging by jewelry brand Lulo\u00a0Miami.<\/a><\/p>\n

Personalized gift boxes make a good marketing strategy great, and that is because customer appreciation relates to a good customer experience, the new marketing battlefield. According to <\/span>Gartner<\/span><\/a>, <\/span>\u201cWhen it comes to making a purchase, 64% of people find customer experience more important than price.\u201d<\/span><\/i><\/p>\n

On that note, let's get<\/span>\u00a0to building your perfect promotional gift box!<\/span><\/p>\n<\/div><\/div>\n<\/section>

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\n1. Highlight Your Brand\u2019s Personality\n<\/h2>
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Promotional gift boxes are gift-ready promotional packs that you give out to valued customers.

They can be branded gifts to send along with a purchase (think sample kits for new product launches), a welcome pack for new clients, or corporate gift boxes for important celebrations such as the holidays and company anniversaries.

That\u2019s right, they are the new and better gift baskets!

Every custom gift swag you send out is an opportunity to connect with your audience. But remember, you are not the only one doing it. So, how do you stand out?

Think about how your box will reflect your brand\u2019s unique personality and communicate your message effectively. These questions might help you with those details.

How do I want my customers to perceive my business? Am I a fun brand? Do I want my products to be the face of luxury? What is my unique selling point? Will this message convey my story?<\/p>\n<\/div><\/div>\n<\/section>

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\n2. Set a Budget\n<\/h2>
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Custom gift boxes give you cost flexibility. You can go for a small promotional swag box with a single item or go big on your promotional treats. Either way, make sure your preference supports your desired impression of your brand and communicates the aspect of the business that you want to underline.

While deciding on the expenses, it helps if you already have an idea of your box\u2019s overall look and appeal, as this will factor into your total printing cost.

Take, for instance, Boar and Leather<\/a>. Their small box is the perfect size for their custom leather products. To save on printing costs, they kept the boxes plain with a simple yet striking two-tone inside print along with their logo.<\/p>\n<\/div>\"boar_and_leather\"

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Boar and Leather crafts custom leather goods with timeless designs and quality that lasts.<\/i><\/p>\n

As for going big on your promotional merch package, The Artistic Box<\/a>\u2019s free art box for a giveaway contest is filled with goodies for the lucky winner\u2019s next art project.

Owner Lydia Slaton opted for a bigger size that can hold all the paint materials inside securely. Notice the creative print? It perfectly captures her brand\u2019s personality as an online art box subscription company.<\/p>\n<\/div>

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A post shared by Lydia Slaton (@theartisticbox)<\/a><\/p><\/div><\/blockquote>\n