{"id":697,"date":"2022-06-07T02:57:00","date_gmt":"2022-06-07T02:57:00","guid":{"rendered":"https:\/\/pack-blog.packola.com\/blog\/?p=697"},"modified":"2026-11-13T21:33:45","modified_gmt":"2026-11-13T21:33:45","slug":"right-size-packaging","status":"publish","type":"post","link":"https:\/\/www.packola.com\/blog\/right-size-packaging\/","title":{"rendered":"What\u2019s All the Buzz About Right-Size Packaging?"},"content":{"rendered":"
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It\u2019s picking up steam, isn\u2019t it?<\/p>

And rightfully so. Right-size packaging fulfills functional and protective needs to ensure your products reach your customers in the best shape.<\/p>

We\u2019re no strangers to the impact of custom packaging in building a positive brand perception. Packaging design plays a vital role in supporting that. However, we sometimes think of design only within the confines of aesthetics when it does not and should not stop at visual value.<\/p>

Aesthetics, function, consumer convenience, and product integrity\u2014all these should come together, like puzzle pieces falling into place.<\/p>\n<\/div><\/div>\n<\/section>

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\nWhat is right-size packaging?\n<\/h2>
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Today, several products in the market do not fit in standard-sized boxes, leaving many businesses to use padding and fillers to ensure product integrity. Right-size packaging minimizes and can even drop the need for extra packing materials.<\/p>\n

So how do you make the switch? If you\u2019re working with custom boxes, start by getting the correct measurements.<\/p>\n

\u201cCorrect measurements assure you that products will fit correctly, the box itself will fit inside any secondary packaging, and you pay for the right shipping cost.\u201d<\/p>\n

Read more: How to Measure Custom Boxes<\/a><\/p>\n<\/div><\/div>\n<\/section>

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\nWhat does right-size packaging look like?\n<\/h2>
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We\u2019re glad you asked.<\/p>

Let\u2019s look at some amazing examples of right-size packaging from the Packola community. We\u2019ll also highlight some benefits to better understand why fit-to-size boxes benefit your business and are convenient for your customers.<\/p>\n<\/div><\/div>\n<\/section>

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\nIt's cost-efficient\n<\/h2>
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Custom boxes that offer a snug fit for your products do not require packing fillers, reducing your packaging spend. That\u2019s the clear advantage.<\/p>

Take Creoworks, for instance. Their tabletop samples fit like a glove inside the box. No fillers needed, no wasted space. This brings us to our next point: right-size boxes allow you to save on shipping costs.<\/p>\n<\/div>\"custom

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Shipping companies calculate their charges following different policies. If you look at UPS\u2019 fees<\/a>, they consider your package\u2019s dimensional weight (calculated as length x width x height), which generally favors heavier products. But here\u2019s the catch: heavier doesn\u2019t necessarily mean bigger packaging and more expensive fees\u2014at least not until 2015.<\/p>

According to eFulfillment Service<\/a>, \u201cFedEx and UPS did not charge dimensional weight, which meant that packages, regardless of size, were only billed based on the actual weight.\u201d<\/p>

For example, a shipper puts a dozen marbles inside a 5-liter wine box, and will be billed based on the weight of the marbles, not the size of the box. So, there\u2019s wasted space inside the box, and that box takes up valuable space inside the carrier\u2019s vehicle.<\/p>

By implementing the new rules, shipping companies can maximize the number of packages per vehicle per delivery when shippers optimize the size of their packaging based on its contents.<\/p>

Other money-saving edge trickles down to storage and stock management. Custom box sizes give you control over your packaging inventory. You buy only what you need, and maybe a few extra pieces just in case. This works perfectly for your seasonal offers and limited-edition products.<\/p>\n<\/div><\/div>\n<\/section>

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\nIt's sustainable\n<\/h2>
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Sustainability plays right into the right-sizing wheelhouse as it lessens the need for excessive packaging.<\/p>

Sure, adding fillers is unavoidable when shipping fragile items. Luckily, there are void-fill solutions like corrugated bubbles, honeycomb paper, and molded pulp to align with your sustainability efforts. But for products that do not need them, custom box sizes are the way to go.<\/p>

Here\u2019s a fantastic example from Natural Swim.<\/p>

This eco-friendly brand walks the talk with custom-size mailer boxes<\/a>, forgoing extraneous fillers, and simply channeling its creative flair toward the box design.<\/p>\n<\/div>\"Natural

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Another great thing about right-size packaging is it enables you to create a culture of efficiency. You can pack orders faster, maximize every delivery trip, and most importantly, there is less trash for your customers to recycle or dispose of responsibly.<\/p>

And that\u2019s something you would want to consider. According to Trivium Packaging\u2019s 2021 Global Buying Green Report<\/a>, 67% of consumers are environmentally aware and consider sustainability when making purchasing decisions.<\/p>\n<\/div><\/div>\n<\/section>

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\nIt improves customer experience\n<\/h2>
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As for consumers\u2019 packaging preferences, shipping tiny products in disproportionately large boxes doesn\u2019t appeal to eco-conscious shoppers. You might as well kiss customer loyalty goodbye.<\/p>

On the other hand, right-size packaging opens opportunities for your brand to connect with your clients and empathize with their environmental concerns. And that sets the stage for a memorable unboxing experience.<\/p>

You know where this is going; another right-size packaging inspiration! This time, it\u2019s from author Steve Brown and his mailer for his book on digital transformation for innovating businesses.<\/p>\n<\/div>\"Steve

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Steve\u2019s custom box is a fantastic example of no-nonsense packaging. Without any void- fills, it\u2019s lightweight, easy to pack, and generates less waste material.<\/p>

The design reflects the quality of the product. It makes clever use of the inside print, underlining what the book is about and adding to the reader\u2019s experience.<\/p>

Got some right-size packaging inspiration you want to share with the #PackolaCommunity? Send it to us at community@packola.com.<\/p>\n<\/div><\/div>\n<\/section>

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\nCustom mailer boxes that make every delivery memorable!<\/span>\n<\/h2>
\nQuality Packaging. Your Design.\n<\/div>
\n \n \n \n \n \n \n \n \n \n\n \n \n \n \n \n \n\n \n GET YOUR MAILER BOXES<\/span>\n\n \n \n <\/a>\n\n \n\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"

And rightfully so. Right-size packaging fulfills functional and protective needs to ensure your products reach your customers in the best shape.<\/p>\n","protected":false},"author":9,"featured_media":698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/posts\/697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/comments?post=697"}],"version-history":[{"count":8,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/posts\/697\/revisions"}],"predecessor-version":[{"id":2016,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/posts\/697\/revisions\/2016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/media\/698"}],"wp:attachment":[{"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/media?parent=697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/categories?post=697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/tags?post=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}