{"id":884,"date":"2021-06-10T09:14:16","date_gmt":"2021-06-10T09:14:16","guid":{"rendered":"https:\/\/pack-blog.packola.com\/blog\/?p=884"},"modified":"2026-11-11T02:26:59","modified_gmt":"2026-11-11T02:26:59","slug":"packaging-101-basic-packaging-definitions-and-terminologies","status":"publish","type":"post","link":"https:\/\/www.packola.com\/blog\/packaging-101-basic-packaging-definitions-and-terminologies\/","title":{"rendered":"Packaging 101: Basic Box Packaging Definitions and Terminologies"},"content":{"rendered":"<main id='bde-main'><section class=\"bde-section-884-102 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-rich-text-884-103 bde-rich-text breakdance-rich-text-styles\">\n<p>Packaging has its own vocabulary, and understanding these terms makes it easier to choose the right products, compare materials, and communicate clearly with your suppliers. This guide breaks down the most common words and concepts you\u2019ll encounter when creating custom packaging.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-100 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><img decoding=\"async\" class=\"bde-image2-884-101 bde-image2\" src=\"https:\/\/www.packola.com\/blog\/wp-content\/uploads\/2021\/06\/Store-packaging-display-on-a-wooden-counter.jpg\" alt=\"Store packaging display on a wooden counter\" loading=\"lazy\" srcset=\"https:\/\/www.packola.com\/blog\/wp-content\/uploads\/2021\/06\/Store-packaging-display-on-a-wooden-counter.jpg 1536w, https:\/\/www.packola.com\/blog\/wp-content\/uploads\/2021\/06\/Store-packaging-display-on-a-wooden-counter-300x200.jpg 300w, https:\/\/www.packola.com\/blog\/wp-content\/uploads\/2021\/06\/Store-packaging-display-on-a-wooden-counter-1024x683.jpg 1024w, https:\/\/www.packola.com\/blog\/wp-content\/uploads\/2021\/06\/Store-packaging-display-on-a-wooden-counter-768x512.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\"><\/div>\n<\/section><section class=\"bde-section-884-104 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-884-105 bde-heading\">\nPackaging Levels\n<\/h2><h3 class=\"bde-heading-884-107 bde-heading\">\nPrimary Packaging\n<\/h3><div class=\"bde-rich-text-884-106 bde-rich-text breakdance-rich-text-styles\">\n<p><strong>Primary packaging<\/strong> is the layer that directly contains and touches the product. It keeps the product safe, sealed, and ready for use.<\/p><p><strong>Example<\/strong><\/p><p>For a canned beverage, the aluminum can itself is the primary packaging. It holds the liquid and includes the product label and required information.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-108 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-884-109 bde-heading\">\nSecondary Packaging\n<\/h2><div class=\"bde-rich-text-884-111 bde-rich-text breakdance-rich-text-styles\">\n<p><strong>Secondary packaging<\/strong> surrounds one or more primary packaged items. It groups products together, adds branding, and can provide additional protection for storage or display.<\/p>\n<\/div><h3 class=\"bde-heading-884-110 bde-heading\">\nSecondary packaging may:\n<\/h3><div class=\"bde-rich-text-884-112 bde-rich-text breakdance-rich-text-styles\">\n<ul><li>Bundle products into multi-packs<\/li><li>Provide shelf presence and branding<\/li><li>Add protection for transport to retailers<\/li><\/ul><p><strong>Example<\/strong><\/p><p>A cardboard carton holding six soda cans is secondary packaging. It keeps the cans together, displays branding, and makes the product easier to stock and purchase.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-884-114 bde-heading\">\nTertiary Packaging\n<\/h2><div class=\"bde-rich-text-884-117 bde-rich-text breakdance-rich-text-styles\">\n<p><strong>Tertiary packaging<\/strong> is used for bulk handling, storage, and transportation. It helps move large quantities of products safely through warehouses and distribution networks.<\/p><p><strong>Example<\/strong><\/p><p>Multiple cartons of soda cans stacked on a pallet and wrapped in stretch film form the tertiary packaging. This allows the products to be transported efficiently by truck and stored in bulk.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-118 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-884-119 bde-heading\">\nHow the Levels Work Together\n<\/h2><div class=\"bde-rich-text-884-120 bde-rich-text breakdance-rich-text-styles\">\n<h3>Using the canned beverage example:<\/h3><ul><li>The can is the primary packaging<\/li><li>The carton holding multiple cans is the secondary packaging<\/li><li>The pallet of cartons wrapped for shipping is the tertiary packaging<\/li><\/ul><p>Each level supports a different stage of the product\u2019s journey, from production to store shelf to customer.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-121 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-884-122 bde-heading\">\nBox Types and Structures\n<\/h2><div class=\"bde-rich-text-884-123 bde-rich-text breakdance-rich-text-styles\">\n<h3>Regular Slotted Container (RSC)<\/h3><p>Standard shipping and moving box with flaps that meet at the center.<\/p><p>Example: Packola Shipping Boxes<\/p><h3>Roll End Tuck Front (RETF)<\/h3><p>Sturdy mailer-style box with front flaps that tuck into the sides. Popular for e-commerce.<\/p><p>Example: Packola Mailer Boxes<\/p><h3>One Piece Folder (OPF)<\/h3><p>A single sheet of corrugated board wraps around the contents. Often used for books and documents.<\/p><h3>Tuck Top<\/h3><p>A box with a top panel that tucks into either the front or the back of the box. Common for retail packaging.<\/p><ul><li><strong>Straight Tuck End (STE)<\/strong><br \/>Top and bottom flaps tuck in the same direction.<br \/>Example: Packola Product Boxes<\/li><li><strong>Reverse Tuck End (RTE)<\/strong><br \/>Top and bottom flaps tuck in opposite directions.<\/li><li><strong>Snap-Lock Bottom (SLB)<\/strong><br \/>Bottom flaps interlock for moderately increased strength.<\/li><li><strong>Auto-Lock Bottom (ALB)<\/strong><br \/>Bottom automatically locks open when expanded. Ideal for faster packing and slightly heavier products.<\/li><\/ul>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-124 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-884-125 bde-heading\">\nBox Types by Use\n<\/h2><div class=\"bde-rich-text-884-126 bde-rich-text breakdance-rich-text-styles\">\n<p><strong>Folding Carton<\/strong><\/p><p>Pre-cut or pre-glued paperboard box used primarily for retail products.<\/p><p><strong>Product Box<\/strong><\/p><p>Designed to hold and brand individual products. Usually a tuck top structure.<\/p><p><strong>Mailer Box<\/strong><\/p><p>A durable corrugated box used for branded e-commerce shipments. Based on the RETF style.<\/p><p><strong>Shipping Box<\/strong><\/p><p>A corrugated RSC box designed to protect products in transit.<\/p><p><strong>Insert<\/strong><\/p><p>A custom internal structure that protects, secures, or presents products inside a box.<\/p><p><strong>Case Pack<\/strong><\/p><p>An outer carton holding several retail-ready units. Common for wholesale distribution.<\/p><p><strong>Retail-Ready Packaging (RRP)<\/strong><\/p><p>Packaging that transitions from shipping case to in-store display.<\/p><p><strong>E-commerce Packaging<\/strong><\/p><p>Packaging tailored for direct-to-consumer shipping. May include branding, return features, or reinforced structures.<\/p><p><strong>Ships in Own Container (SIOC)<\/strong><\/p><p>Packaging engineered to serve as retail packaging and a protective shipping container.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-127 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-884-128 bde-heading\">\nMaterials\n<\/h2><div class=\"bde-rich-text-884-129 bde-rich-text breakdance-rich-text-styles\">\n<p><strong>Paperboard<\/strong><\/p><p>Thick paper-based material used for folding cartons.<\/p><p><strong>Cardstock<\/strong><\/p><p>A smooth paperboard thicker than paper but thinner than corrugated.<\/p><p><strong>SBS (Solid Bleached Sulfate)<\/strong><\/p><p>Premium white cardstock used for Packola\u2019s retail boxes. Smooth and bright.<\/p><p><strong>Corrugated Material<\/strong><\/p><p>A multi-layer board made with fluting between liners. Used for protective retail and shipping boxes.<\/p><p><strong>Kraft<\/strong><\/p><p>Uncoated brown corrugated material with a natural matte look. Often high in recycled content.<\/p><p><strong>Mottled White (Standard White)<\/strong><\/p><p>A corrugated liner with a light off-white appearance. Smoother than kraft.<\/p><p><strong>Coated White (Premium White)<\/strong><\/p><p>A white clay-coated corrugated liner offering a smooth, bright surface ideal for printing.<\/p><p><strong>E Flute<\/strong><\/p><p>Fluted corrugated material about 1\/16 inch thick (0.0625\u201d). Commonly used for mailers and corrugated product boxes.<\/p><p><strong>B Flute<\/strong><\/p><p>Approximately 1\/8 inch thick (0.125\u201d). Mostly used for shipping boxes and larger corrugated applications.<\/p><p><strong>Additional Common Packaging Materials in Packola\u2019s product catalog:<\/strong><\/p><p><strong>Poly Mailers<\/strong><\/p><p>Lightweight plastic mailers used for apparel and soft goods.<\/p><p><strong>Paper Mailers<\/strong><\/p><p>Fully recyclable paper-based mailing envelopes.<\/p><p><strong>Padded Mailers<\/strong><\/p><p>Mailers with internal bubble or paper padding for small, delicate items.<\/p><p><strong>Tissue Paper<\/strong><\/p><p>Thin decorative paper for wrapping and filling.<\/p><p><strong>Packaging Tape<\/strong><\/p><p>Paper or plastic adhesive tape used for sealing boxes. Available with custom branding.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-130 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-884-131 bde-heading\">\nConstruction of Corrugated Material\n<\/h2><div class=\"bde-rich-text-884-132 bde-rich-text breakdance-rich-text-styles\">\n<p><strong>Top Liner<\/strong><\/p><p>Smooth outer sheet of heavy-duty paper.<\/p><p><strong>Corrugation (Fluting)<\/strong><\/p><p>The wavy middle layer that provides cushioning and strength.<\/p><p><strong>Bottom Liner<\/strong><\/p><p>Lower sheet of heavy-duty paper that completes the board.<\/p><p><strong>Single Face<\/strong><\/p><p>One liner attached to one fluted sheet.<\/p><p><strong>Single Wall<\/strong><\/p><p>One fluted layer between two liners. Used for Packola\u2019s corrugated boxes.<\/p><p><strong>Double Wall<\/strong><\/p><p>Two fluted layers between three liners. Adds significant durability.<\/p><p><strong>Triple Wall<\/strong><\/p><p>Three fluted layers between four liners. Used for industrial applications.<\/p><p><strong>Flute<\/strong><\/p><p>The curved medium forming the wavy middle layer.<\/p><p><strong>ECT (Edge Crush Test) Rating<\/strong><\/p><p>A measure of a box\u2019s stacking strength. It indicates how much pressure the sides of a corrugated box can handle before collapsing when weight is placed on top. A higher ECT rating means the box can support more weight during storage and shipping.<\/p><p>Packola\u2019s E Flute and B Flute boards carry an ECT rating of 32 pounds.<\/p><h4>Printing and Finishing<\/h4><p><strong>CMYK<\/strong><\/p><p>Print colorspace that uses Cyan, Magenta, Yellow, and Black inks.<\/p><p><strong>RGB<\/strong><\/p><p>Colorspace used on screens. Displays more colors than CMYK can produce.<\/p><p><strong>Flexography (Flexo)<\/strong><\/p><p>High-speed print method using print plates. Cost-efficient for large corrugated runs.<\/p><p><strong>Litho Lamination<\/strong><\/p><p>Printed liner is laminated to corrugated board for high-quality graphics. Good for high-volume packaging.<\/p><p><strong>Offset Lithography<\/strong><\/p><p>High-detail printing directly onto cardstock. Best for large runs of folding cartons.<\/p><p><strong>Digital Print<\/strong><\/p><p>Direct-to-board printing with no plates required. Ideal for short runs and fast turnaround.<\/p><p><strong>Plate Charges<\/strong><\/p><p>Fees for creating print plates required for flexo or offset printing.<\/p><p><strong>Multipass Digital<\/strong><\/p><p>Ink is applied over multiple printhead passes for enhanced detail.<\/p><p><strong>Single Pass Digital<\/strong><\/p><p>Ink is applied in one pass for fast, efficient printing.<\/p><p><strong>Aqueous Coating<\/strong><\/p><p>Water-based matte or gloss coating applied after printing.<\/p><p><strong>UV Coating<\/strong><\/p><p>High-gloss clear coating added post-print.<\/p><p><strong>Lamination<\/strong><\/p><p>A plastic film applied to add protection or tactile effects, such as soft touch.<\/p><p><strong>Cutting Die<\/strong><\/p><p>A steel-ruled tool used to cut and crease box shapes at high speed.<\/p><p><strong>Cutting Table<\/strong><\/p><p>A digital cutting machine used for short runs or prototypes.<\/p><p><strong>Scoring (Creasing)<\/strong><\/p><p>Compressed fold lines that allow for clean bends without cracking.<\/p><p><strong>Emboss<\/strong><\/p><p>A raised pattern or design pressed into the surface of the material.<\/p><p><strong>Deboss<\/strong><\/p><p>A recessed pattern pressed into the material.<\/p><p><strong>Foil Stamping<\/strong><\/p><p>Metallic or holographic foil applied with heat and pressure.<\/p><p><strong>Spot Varnish (Spot UV)<\/strong><\/p><p>A high-gloss clear coating applied selectively to highlight areas like logos.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-133 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-884-134 bde-heading\">\nPackaging Measurements and Fit\n<\/h2><div class=\"bde-rich-text-884-135 bde-rich-text breakdance-rich-text-styles\">\n<p><strong>Interior Dimensions<\/strong><\/p><p>Measurements of the inside of a box that determine product fit. Also used when designing custom inserts.<\/p><p><strong>Exterior Dimensions<\/strong><\/p><p>Measurements of the outside of a box. Important for shipping cost calculations and storage planning.<\/p><p><strong>Right-Sized Packaging<\/strong><\/p><p>Packaging designed to closely match product dimensions to reduce void fill, protect contents, and lower material and shipping costs.<\/p><p><strong>Unboxing Experience<\/strong><\/p><p>The visual and tactile moment when a customer opens their order. Important for branding and customer loyalty, particularly in e-commerce.<\/p><h4>Food Packaging<\/h4><p><strong>Direct Food Contact<\/strong><\/p><p>Packaging that touches food directly.<\/p><p><strong>Examples:<\/strong> Chip bags, foil wrappers<\/p><p><strong>Indirect Food Contact<\/strong><\/p><p>Packaging that does not touch the food but is part of the product\u2019s outer layers.<\/p><p><strong>Example:<\/strong> A folding carton around a snack pouch.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-136 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h2 class=\"bde-heading-884-137 bde-heading\">\nShipping and Logistics\n<\/h2><div class=\"bde-rich-text-884-138 bde-rich-text breakdance-rich-text-styles\">\n<p><strong>Parcel Shipment<\/strong><\/p><p>Individual package(s) under roughly 40 pounds. Typically shipped by carriers such as DHL, UPS, FedEx, or USPS.<\/p><p><strong>Freight Shipment<\/strong><\/p><p>A large or heavy shipment that moves on pallets via truck or LTL freight.<\/p><p><strong>Dimensional Weight (DIM Weight)<\/strong><\/p><p>A price calculation used by carriers based on the volume of a package rather than its physical weight.<\/p><p><strong>Flat Rate Shipping Box<\/strong><\/p><p>Carrier-provided boxes with a fixed shipping cost regardless of weight.<\/p>\n<\/div><\/div>\n<\/section><section class=\"bde-section-884-139 bde-section packola-post-cta\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-884-140 bde-div\">\n              \n  \n  \n\t\n\n  <div class=\"section-background-overlay bde-section-background-overlay\"><\/div>\n\n\n<div class=\"bde-div-884-141 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-884-142 bde-image2\" src=\"https:\/\/www.packola.com\/blog\/wp-content\/uploads\/2026\/10\/cta-badge.png\" loading=\"lazy\" sizes=\"(max-width: 88px) 100vw, 88px\"><img decoding=\"async\" class=\"bde-image2-884-143 bde-image2\" src=\"https:\/\/www.packola.com\/blog\/wp-content\/uploads\/2026\/10\/Logo.svg\" loading=\"lazy\">\n<\/div><div class=\"bde-div-884-144 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-884-145 bde-heading toc-ignore\">\nCustom shipping boxes that carry your <span>brand further!<\/span>\n<\/h2><div class=\"bde-text-884-146 bde-text\">\nReliable Packaging. Distinctive Branding.\n<\/div><div class=\"bde-button-884-147 bde-button\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/www.packola.com\/products\/shipping-box\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">GET YOUR SHIPPING BOXES<\/span>\n\n        \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section><\/main>","protected":false},"excerpt":{"rendered":"<p>Packaging has its own vocabulary, and understanding these terms makes it easier to choose the right products, compare materials, and communicate clearly with your suppliers. This guide breaks down the most common words and concepts you\u2019ll encounter when creating custom packaging.<\/p>\n","protected":false},"author":9,"featured_media":1883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-basics"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/posts\/884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/comments?post=884"}],"version-history":[{"count":8,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/posts\/884\/revisions"}],"predecessor-version":[{"id":1884,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/posts\/884\/revisions\/1884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/media\/1883"}],"wp:attachment":[{"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/media?parent=884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/categories?post=884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packola.com\/blog\/wp-json\/wp\/v2\/tags?post=884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}