REASONS WHY YOU NEED CUSTOM BOXES
When it comes to business, every advantage—no matter how small—is crucial if you want to keep ahead of the competition. With so many brands in practically any industry today, it’s getting more and more difficult to stand out and get more eyeballs to your products. You need to have a bag full of marketing tricks to make sure that you can grab the attention of your potential customers and keep your existing ones loyal to your brand.
Creating a well-designed packaging is one way to get your products noticed. If you can store your products in attractive packaging, you are one step closer to making a sale. However, packaging should be able to provide excellent protection for your products, too, whether they are meant to be delivered or displayed on the shelf. This is the main reason why a lot of businesses, both big and small, use custom boxes for their product packaging.
If you’re on the fence about using custom boxes for your business, here are several reasons why you would want to have them:
Ideal for Branding
Custom boxes are perfect tools for branding. They offer plenty of space for branding elements like your brand name, logo, slogan, fonts, and photos or images that can help your packaging be more distinctive. You can also complement them with other marketing tools such as labels, packaging sleeves, stickers, and postcards that are fully customizable and can be used for branding purposes or promotions.
Tons of Customization Options
If you want full control on the design and structure of your packaging, custom boxes surely won’t disappoint. You can customize every inch of these boxes including the material, size, shape, and coating. There are also several options that you can avail to make the design of your boxes stand out such as embossing, debossing, foil stamping, and spot UV. If you want to change the structure of your custom boxes to suit your products and improve functionality, you can also add a window cut-out or window patching to display the contents of the boxes, perforation to allow for easy opening, and inserts to keep the products secure.
Considering that you can set the size of your custom boxes based on your product, there’s no need to overpay for excess materials that you won’t be able to use. You also have full control on the printed sides of your boxes. If you want to save more money, you can choose to print only on the outside of your boxes or opt for boxes that have no prints. For this purpose, materials such as the kraft (brown) corrugated cardboard are great since they provide a rustic look and nature-inspired textures.
Easy to Assemble
You won’t have problems assembling your custom boxes because they are easy to do. These boxes are often shipped pre-glued at the bottom and with self-locking features, allowing you to pop them into shape in a snap.
Custom boxes are usually made from durable materials like cardstock or corrugated cardboard. This allows them to have a solid and sturdy construction that can ensure the protection of your products while they’re in transit. So even if transporting your goods from your warehouse to your customer’s doorstep takes a long time because of logistics, you are confident that the items inside the boxes will be kept in good condition—which ultimately leads to a happy customer.
Storage and Shipping Won’t Be a Problem
If you think that shipping your custom boxes to your address will be expensive and storing them will be a problem, you are definitely mistaken. These boxes are shipped flat. They are also lightweight, so delivery won’t be as costly as you think even if you are located on the other side of the country. When not yet in use, these boxes are basically flat cardstock or cardboards. It won’t be difficult to find a place to store them.
Custom boxes are 100% recyclable. Your customers can easily find other uses for your boxes once the products inside them are taken out. They can be reused as storage for other items such as books, magazines, food, clothes, sports gears, and more. You can also repurpose them as gift boxes or boxes for delivering fresh produce like vegetables and fruits.
It’s not that hard to see why custom boxes are great for packing your products. They are durable, secure, and economical. With their customizable size, features, and design, custom boxes are also perfect if you want to leave a lasting impression on your customers. If you are completely won over by custom boxes, get them from Packola today. We offer professionally printed custom boxes that can surely help your business stand out from the rest.