Face-to-face interaction has always been crucial for events, conferences, and classes. But with today’s atmosphere, businesses are turning offline events virtual—which makes it more challenging to engage audiences. So, how does one ensure the success of a virtual event?
With a little help from custom boxes, these small businesses found a way to promote their online events while creating memorable moments for their attendees.
Hillel at Drexel University is a Jewish, pluralistic organization that serves the students of Drexel University in Philadelphia. One of the missions of the organization is to create a welcoming community through innovative student-centered programming and initiatives.
“Since COVID-19, we had to pivot all of our student-facing programming to a virtual space. We use the custom boxes from Packola to send our students holiday gifts, programming materials, and other fun surprises to let them know we care about them and support them." — Hannah Rosenberg, Engagement Director
Hannah also explained that the design inspiration for their Packola custom boxes was an eye-catching marble texture using Drexel University's school colors.
Women and Hi Tech is an organization that aims to change the landscape of women represented in STEM to be equally inclusive to all. To achieve this goal, they work to connect female STEM professionals with each other and our community in Indiana.
Its members and sponsors represent a wide array of STEM fields, including life sciences, accounting, engineering, psychology, statistics, and information technology. They work as engineers, analysts, scientists, business developers, marketers, educators, and more.
“The theme for Women & Hi Tech's 2020 Leading Light Awards and Scholarship Gala was Equity and Inclusion, which played a big part in our design! This signature, biennial event organized and hosted by Women & Hi Tech focuses on celebrating Indiana women in STEM—women who are risk-takers, leaders, educators, mentors, and those who are changing our local STEM landscape—through awarding 13 prestigious awards as well as multiple scholarships and grants.” — Lauryn Andrews, Leading Light Awards Director
Magdalena House is a nonprofit and neighborhood of transitional home in San Antonio that serves mothers and children who have fled dangerous and abusive lives. The organization provides transformation through education, nurturing community, and programming.
“The design was inspired by our first-ever virtual gala. We wanted to create an experience for our guests watching at home that tied in with the event brand for this year Power to Change.” — Janice Da Silva, Senior Director of Development
The first-ever Magdalena House virtual gala featured incredible stories of transformation, special guests, and other activities that aimed to show support in the organization’s fight against domestic violence. The custom box used for their first virtual gala event features a simple yet classy design. It was used as packaging for homemade treats, information leaflets, and other goodies that were given away to sponsors, members, and guests.
Root Ventures is a venture capital firm in San Francisco that invests in startups solving hard technical problems.
“Normally, we love to host events at our office for the startup founders we work with, but during the pandemic, this is impossible. So I came up with a way to do remote wine tastings by picking a theme (like Pinot Noir Around the World, Emerging Wine Regions, or Black-Owned Wineries) and packaging a tasting pour of each of four wines in water-tight vials. I print an insert card on cardboard with info about each wine, and package it in our Packola box before shipping it out the same day on my partner Kane’s motorcycle. Then we meet at the agreed upon time (after work!) and taste over our video chat which we built using daily.co.” — Lee Edwards, Root Adventures Partner
According to Lee, the design inspiration of their custom boxes is their logo. Root means both a tree, and the “superuser” of a Linux operating system. The tree shape was drawn in silver lines that look like the circuit traces of a printed circuit board (PCB).
Do you have your own #PackolaStory to tell? Share it with our growing number of creative packaging enthusiasts at firstname.lastname@example.org.