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custom pouches

Types of Flexible Packaging

Introduction to Flexible Packaging

Need to package and send out liquids? How about perishable food items? Flexible packaging is the key to all your concerns. This type of product packaging is characterized by using non-rigid materials. Simply put, the packaging material can flex.

This industry is growing at an exponential rate. The global flexible packaging market was valued at $182.3 billion in 2020, and is projected to reach $325.6 billion by 2030, growing at a CAGR of 6.2% from 2021 to 2030. In this article, we look at the different types of flexible packaging currently available on the market.


Different Types of Flexible Packaging

Protective Packaging

Bubble Wrap – Perhaps the most common packaging item in use today. Bubble wrap protects products while in storage or in transit. The material absorbs impact and cushions your products, making it the ideal protection for fragile items.

Packaging Tapes – A staple of product packaging. Packaging tapes are used to seal packages and, in some cases, add branding. It is easier and cleaner to use compared to glue or other adhesives.

Foams – For high-end items, foam is the preferred method of packaging protection. Foam inserts are cut to the exact shape of the product, ensuring that it doesn’t shift while in transit.

Flexible Films

Foil Packaging – Widely used in the food and pharmaceutical industry. Foil preserves freshness by blocking out air, light, moisture, smells, and bacteria.

Stretch Films – Made of a highly elastic material, stretch films are used to wrap pallets and packages together. This is done prior to storage or shipping. It is a cost-effective way of keeping packages together.

BOPP (biaxially oriented polypropylene) Films – Since BOPP is non-toxic, it is the ideal material to use for food product packaging. These films are slowly replacing cellophane due to better material qualities and lower costs. These are usually used with snacks, potato chips, and sweets.

LDPE (low-density polyethylene) Bags – Clear and translucent bags are usually used for food packaging. The material is resistant to moisture, dust, dirt, oil, and grease, ensuring the optimum freshness of your products inside.

Packaging Bags

Paper Bags – Commonly used as shopping or gift bags. Paper bags are a favorite for businesses since branding is easy and cost-effective. They come in a wide range of sizes.

Non-Woven Bags – These bags are a popular packaging solution that’s both eco-friendly and durable. These bags are made with polypropylene fibers that have been bonded together either thermally, mechanically, or chemically.

Carry Bags – The cheapest and most popular type of flexible packaging. These are the common plastic bags you can find in groceries and retail stores. Adding print and branding is an option, but it is commonly used as-is.

BOPP (biaxially-oriented polypropylene) Bags – BOPP is extremely durable and resistant to tears, moisture, and fading. It is also non-toxic, making it a great candidate for packaging deli meat, pastries, pet food, and other perishable items.

HDPE (high-density polyethylene) Bags – These extremely strong bags can be used to carry heavy objects. However, they are very easy to puncture with sharp objects. This is the material used in garbage bags.

PE (polyethylene) Bags – Polyethylene bags are usually transparent. These are strong, durable, and commonly used for products that require protection, such as food, grains, and small electronic parts.

Packaging Boxes

While boxes aren’t flexible packaging, they are commonly used together for a more professional presentation.

Mailer Boxes – Mailers are usually used to present a collection of products, such as wellness packages, snack subscriptions, and packaged learning experiences.

Shipping Boxes – Also known as storage boxes. These are used to house big, bulky, off-sized items wrapped in bubble wrap. The impact resistance of the wrap works well with the shock-absorption capabilities of corrugated cardboard.

Product Boxes – These boxes are used to showcase single products such as lipsticks, essential oils, and other premium items. You can add foam inserts to your product box for an elegant look.


Stand-up Pouches – Gussets are added to the bottom to make the product packaging stand upright by itself. The barrier film keeps the contents fresh and safe. These work well with bulky products or items that have multiple servings.

Flat Pouches – These pouches are designed to lay flat. Flat pouches are typically displayed on a tray or on a peg hook. The barrier film material prevents the products from getting into contact with air and moisture. These are best for products with a slim and thinner profile.


Does your business require flexible or rigid packaging? Here at Packola, we offer both to fit our customers’ ever-changing needs. Print with Packola today!

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