Cosmetic Packaging - A Guide to Cosmetic Packaging Boxes
The Ultimate Guide to Cosmetic Packaging Boxes
The beauty industry is projected to exceed $716 billion by 2025 with North America accounting for 24% of the global market share. The rapid and significant growth of the industry is great news, but it also means tougher competition for your business. To stand out, you need all the help that you can get. One of the things that can give your health and beauty products a boost is custom cosmetic packaging.
Cosmetic packaging boxes are great tools for marketing your products and your brand. By choosing the material, size, and coating of your boxes and customizing the design, you can create product packaging that will catch the attention of your customers. Having well-designed cosmetic packaging also helps build a strong connection with your consumers, not to mention enhances brand value.
Before you creating your own cosmetic packaging boxes, you need to familiarize yourself with the different types of cosmetic packaging. Typically, health and beauty products come in two kinds of packaging: primary and secondary.
Primary Cosmetic Packaging
The primary packaging refers to the container that holds the product. It can come in many forms such as boxes, tubes, bottles, compacts, jars, roller balls, and more. Cosmetic products like lipsticks and lip glosses use tubes as primary containers, while perfume and body sprays usually come in spray bottles. One important function of the primary cosmetic packaging is displaying important information about the product. This is where you can find the list of ingredients, usage instructions, expiration date, proper way to store the product, and more.
Secondary Cosmetic Packaging
The secondary cosmetic packaging, on the other hand, is the cosmetic packaging boxes in which the products are packed. The best examples are makeup kits and skin care subscription boxes that come with multiple cosmetic or beauty products inside them. Aside from common branding elements such as the logo and brand colors, the secondary packaging contains the company address, contact number, and distributor details.
Your cosmetic packaging should be able to draw the attention of potential customers and possibly influence their purchasing decision. But if you are creating your cosmetic boxes from scratch, how can you pull that off? Here are some tips that might come in handy:
Use Eye-Catching Patterns
An eye-catching pattern can make your packaging stand out. When it’s well-placed and combined with other design elements like vibrant colors and strong fonts, it can make your cosmetic packaging boxes look different yet pleasing to the eye. Abstract patterns also go well with most types of health and beauty products regardless of the age and demographic of your target market.
Go With the Classic Black and White
Monochrome packaging never gets old in cosmetic products. Black exudes elegance and luxury while white gives off that clean and pure vibe. You can use any of these colors on your packaging to achieve a timeless look. If you want to make your boxes pop, add subtle patterns or a splash of vibrant color.
Choose an ‘Organic’ Color Palette
Colors that may seem organic or greatly resemble nature are great for health and beauty products. They symbolize life, vigor, and youth. They can also provide a warm and comforting feel to your packaging.?
Add a Premium Effect With Foil Stamping
Foil stamping can add a gold, silver, or copper accent to your cosmetic packaging. It enhances the visual impact of your boxes and can make it look more luxurious and premium.
Use the Right Typography for Your Brand
Every design element in your cosmetic packaging boxes should be able to resonate directly with your target customers. This includes typography. You need to pick the right fonts for your brand. It’s especially important if you are going for a minimalist look where the copy or brand name is the main focus of the design.
Incorporating real photos in your design is another way to make your cosmetic packaging more interesting. You can take a minimalistic approach and just use a photo on an empty background or combine a photo with illustrations, images, and other design elements for a unique and interesting effect.
Print Inside the Box
Well-placed prints inside the box can add a pleasant surprise to your cosmetic packaging. If you want the unboxing experience of your product to be memorable for your customers, you can add a beautiful design or insert a good copy on the inside panels of your box.